I'm not 100% sure if anyone at Penguin has actually read the book or not, but the way they describe it is...
"This new image for Charlie and the Chocolate Factory looks at the children at the centre of the story, and highlights the way Roald Dahl’s writing manages to embrace both the light and the dark aspects of life"I'm still not really getting it. Just looks downright weird and creepy to me. Would you wanna read that to your kids before bedtime?
The wonderful Men Who Stare At Books decided to re-imagine some other Roald Dahl publications, just in case Penguin are looking to add to the new range...
And you thought that Johnny Depp movie version was weird!
Source: Penguin