Since more and more people turn towards internet casinos, some circles speculate that location-based gambling clubs are not far from being a thing of the past. However, top dogs like Aristocrat disagree with this notion.
Aristocrat Leisure is a $20 billion giant in the gambling industry that has been around since 1953. Such long-standing nature is a testament that the company understands how to navigate the cut-throat sector to remain relevant and set the bar high for other firms. This Sydney-based company is among the largest producers of pokie machines globally and is second only to IGT.
Over the years, Aristocrat has introduced key innovations like the Clubmaster, five-reel slots, virtual reels, and Hyperlink Gaming System. Today, the firm is thriving better than ever financially with investments that traverse both the online and offline gaming markets. The software developer recently launched a new line of innovative casino games to recapture gamblers’ interests in location-based casinos. These inventions are worthy of a closer look for anyone interested in the industry’s future direction.
Bar Top Machines
Aristocrat first introduced this innovation in the 2018 Global Gaming Expo, and it was introduced into the market a year later. The Winner’s World bar top slot machines come with a floating 23.5” LCD screen where players can indulge in chock-full of pokie, poker, and keno entertainment.
The president of Aristocrat Americas, Hector Fernandez, explains that the company decided to focus on exciting players with bar top play since the casino area has been left stagnant for too long. The niche is still highly dominated by International Game
Technology, but Aristocrat seems to be coming for their ranks.
The bar top machines are currently in circulation in Nevada and other casinos across America. Their design works to streamline the experience players get when engaging in gameplay. Aside from the sizeable screen, one can enjoy an easy-access USB phone charger. The design also accommodates a flip top that leaves more counter space and allows access to fast and easy casino services. The gadgets are also fitted with a ‘smart drink’ tracking light developed by Aristocrat to reward players. Some of the sets available to play on the bar top machines include;
● Buffalo
Buffalo is among the most recognizable location-based slots by Aristocrat, which explains their priority provision as a bar top game. The pokie machine hit the market in 2008 and kick-started the popular Buffalo theme that continues to rock both online and offline gambling dens to date. The five-reel pokie is mainly targeted at low rollers and accepts bets between 0.01 and 1.25 credits. The medium-high volatility may reduce win activation, but it drives up the chances of triggering significant payouts.
● Buffalo Gold
Aristocrat also provides a bar top version of the Buffalo Gold slot machine, a sequel to the Buffalo pokie. The set carries the classic theme and design of the first pokie but offers players an extra taste of old. The Xtra Reel Power feature rakes in gold coins with compounding 2x and 3x multipliers in the base game and free spins.
● Wild Lepre’coins
Players can also use this invention to exploit popular Irish lucky charms with the Wild Lepre’coins slot game. The video pokie’s thirty bet lines can activate combination wins valued up to 500x the line bet. Another surprise on the reels is the pot of gold scatter that triggers up to twenty freebies with a surprise multiplier as high as 5x.
Arc Canopy
The Arc Canopy is a recent and unusual invention from Aristocrat that takes immersive gambling to a new level. The new entry is a gaming machine incredibly designed as a tunnel archway covered in curved screens linking multiple electronic gaming consoles. The company’s thinkBIGGER campaign birthed the design, and it was unveiled during the 2020 G2E Vegas show. The prototype was an instant eyecatcher drawing the curiosity of attendees more than any other presentation.
While the Arc Canopy is not as widely available as regular cabinets, gambling destinations have no problem adding it to their collection in the future since it does not take up a lot of floor space. Also, it creates wonderment that has yet to be offered by any other machine. The immersive visual display of the devices is something that cannot be matched by desktop or mobile gadgets either, making it unique to the brick-and-mortar platform. It adds entertainment features to the sets thanks to the additional
screen space, such as giant bison overlooking gameplay as the punter runs Buffalo slot machines.
Edge X and MarsX Cabinets
Aristocrat is also dedicated to evolving its existing hardware and platform solutions, as demonstrated by their launch of the Edge X and MarsX cabinets in Europe. This was the first time the game provider released two new, high-profile cabinets in the region at the same time. The selected form factors and featured games are widely popular in the United States, which pushed their decision to introduce them to the European market. The Edge X and MarsX cabinets take advantage of the company’s new Gen9 platform. Some of the features enjoyed on the former include;
● Three licensed themes: Madonna, Farmville, and Mad Max: Fury Road
● Two 43” 4K cinematic LCD screen horizontally stacked with panoramic views
● Stereo symphonic surround sound
● 27” HD topper displayed game-driven animations
● 2K virtual button deck
● Dual back buttons used for shared gaming experiences
● Themed packaging modules customizable to suit the gaming floor ambiance
The MarsX also has a lot to benefit from, including crisp picture on dual 27” 4K UHD displays, a virtual button deck matching the game graphics, five new themes, and wireless charging on the button deck.
Parting Shot
Aristocrat continues to focus on its desire to innovate and harness the power of play to build a bright gambling future. With companies like this in the lead of shaping tailored experiences for gamblers, brick-and-mortar casinos are far from dying off.
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