4 Things You Need to Know to Improve UX Using Technical SEO - Warped Factor - Words in the Key of Geek.

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4 Things You Need to Know to Improve UX Using Technical SEO


Today, user experience plays a vital role in determining a site’s relevance. Because thanks to the decades of search engines technological advancement, their algorithm can now analyze how well the website is designed, and how user-friendly it is. Of course, these aren’t the only factors that are taken into account.

Modern search engines check different UI, UX, and SEO aspects to rank websites on the search results page. It’s hard to imagine that a decade ago some top websites could be completely overwhelmed by ads and other traffic-bringing elements. But as you could guess, these components only helped to attract visitors, not engage them.

So, as years went by, both website owners and search algorithms started to realize that keeping users interested in the page’s content is the most important thing. After all, quality traffic is valued a lot, as it drastically increases conversion rates. That’s the reason every single technical SEO agency today depends on off- and on-page optimization. Of course, it includes the improvement of UX elements too.

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How are SEO and UX connected?

To understand how UX can be improved with the use of on-page technical SEO, let’s learn how they influence each other first. Basically, the collaboration of these 2 concepts is what helps you to gain revenue. How? Search engine optimization drives traffic to the website, and user experience converts it into profits.

Underestimating the importance of any of these 2 aspects can lead to heavy losses. For example, if the SEO wasn’t given enough attention, the website simply won’t appear anywhere, including the results page. It’s especially important to use the most traffic-bringing techniques like:

  • Guest posting

  • Link building

  • Keyword research and usage

  • Quality content production

  • Technical SEO

  • Area-based optimization

Then, even if you manage to attract users, you need to somehow gain money from their visit. For this matter, you need proper UX. If the navigation through pages is easy, and the design is good-looking and user-friendly, people will likely spend more time on the website. It can also help to build some sort of trust because most users tend to prefer simple and good-looking projects.

Tips for improving UX using SEO

Analyze Session Duration Statistics

The more time people spend looking through your pages, the more likely they are to buy your products, order your services, or read through your articles. Also, as said in the beginning, the longer their sessions are, the higher your project will be ranked on the results page.

So, the first step in your improvement strategy should be the analysis of the average session duration. You need to find out what content interests users the most, and what they like the least. For example, even the slightest changes in the UI/UX can help to increase the time people spend looking through the site.

Also, while doing this analysis, you’ll see how particular technical SEO problems impact the user experience. We’re talking about things like page load speed, lag presence, and so on. What’s even more important is that all of these are analyzed by search engines. They check all the aspects themselves and rely on user statistics to determine how good a project is. Then, they use this data to rank websites on the results page.

Focus on Ease of Navigation

Easy navigation is key in UX. No user will ever like a website where they need to spend minutes to find an important button or section. That means you need to make everything as simple and accessible as possible. The first step here is to determine the main and secondary structure of the project.

For example, if you own a web store, then you need to categorize products. Look at your competitors, do a survey, or make categories based on your own preferences. The key point is to design where people will be able to see the needed product category immediately.

However, even if your website isn’t related to e-commerce, don’t overlook the importance of categorization. Even on news resources or educational platforms categories can be created and used to simplify the design.

Next crucial point is to make use of such elements as the search bar and home page link. The first one should not just be a word-for-word search, but provide intelligent suggestions based on the queries. For instance, the algorithm should auto-correct typos and detect the pages with similar titles. You can even provide a small guide on how to use the search efficiently.

The homepage link should appear on all the pages of your project. People won’t always land on the main page, and they need the ability to access it. Consider making it sticky too, so they won’t need to scroll all the way back to the top. An even better idea is to create a small sticky menu with some navigation elements. Don’t forget about technical SEO best practices too, as they will help you to improve all these aspects.

source: https://unsplash.com/photos/iFSvn82XfGo

Always try to improve the performance

As programmers say, “Code is never perfect, it’s just good enough”. This means that there’s always a way to test and optimize it even more. This can mean reducing the lines of code required for the same operations or implementing more vital features into the app of the same size. In some cases, you may even invent some new features by enhancing the old ones.

Use technical SEO benefits to your advantage here. How? Analyze what components of a website’s performance are the most important ones for search algorithms, and focus on those. Mostly, these are loading speed, network response time, element loading time, and so on. But don’t limit yourself to those only, as users can still notice a lot more than any AI. So, never stop testing the performance, and always strive to improve it.

Optimize for mobile platforms

Smartphones are becoming the main platform not only for communication purposes but also for internet surfing. To ensure that you’re attracting as much traffic, and providing it with the best user experience, you need to create a flawless mobile version of the website. And we’re speaking not only about a somehow-adjusted desktop page, but a well-designed separate design.

Countless projects lost their popularity because their mobile versions were so poorly ported, that users were no more interested in the content. The transition to portable devices is still one of the hardest challenges in UX. But don’t worry, you won’t have any issues developing a mobile version if you know what to focus on.

First of all, choose the fonts and text size that are readable on small screens, but don’t take up too much space. Speaking about space allocation, all the elements must be placed wisely. Users need to be able to tap or use them easily, but the buttons shouldn’t be pasted all over the screen. Also, keep in mind that desktop versions are made to work on completely different hardware, so optimize the mobile pages according to the smartphone standards.

Summing It Up

Search engine optimization and user experience are very close concepts, as they rely on each other to make a project successful. Now that you know how specifically they interact and understand why on-page SEO is important, you’ll be able to increase the conversion rates with no trouble. So, analyze all the key elements, develop a decent marketing strategy, and don’t forget about the performance. Good luck!

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