A Game of Stakes: Social Media Promotion for your Board Game Cafe - Warped Factor - Words in the Key of Geek.

Home Top Ad

Post Top Ad

A Game of Stakes: Social Media Promotion for your Board Game Cafe

Do you know what goes perfectly with some lip-smacking food? Board games, of course! Not only do the two combine to make a night - or day - filled with fun and laughter, but the activity makes for an effective break out of the monotonous lunch and dinner routine. So, yes, your board game cafe is just what the city needed to up its social rating, but now it’s up to you to do justice with its promotion!

Keeping in line with the trendy niche of your board game cafe, there’s really only one go-to medium when it comes to marketing your brand: social media. With versatile forms of advertising and a reach more expansive than ever before, social media marketing is what’s going to transform your board game cafe into a rocketship that reaches for the stars.

And don’t worry if you’re not a social media whiz, it’s really quite simple! Just do your research and don’t be afraid to reach out to an expert in the field if required, and it’ll all be upward from there.

To get you started, here are some of my top tips on how to promote your board game cafe on social media:

Cover all your bases

It’s a simple rule of thumb; the more your exposure, the more your return. And the leading way to do so on social media is by building your board game cafe’s presence on multiple social media platforms so you can reach a bigger audience.

Make sure to cover the go-to platforms when it comes to the food industry, namely Facebook and Instagram. But it’s also worthwhile to look into more contemporary platforms such as TikTok and Snapchat, both of which act as helpful visual aids for a brand’s identity.

What your specific strategies will be will vary from platform to platform, but one thing that you need to maintain across socials is your aesthetic. After all, users are only going to be drawn in if they like what they see, and what they see is up to you. And if you’re not the artistic type then you can make your social media content creation easy with tools such as PosterMyWall which carries hundreds of Instagram post templates for you to choose from.

And the best part is that these templates are easy to use and versatile - you can easily apply them to your Facebook, LinkedIn, or even in your emails - it’s really your choice. Oh, and your budget is sure to thank you - I know mine did!

Host a giveaway

What’s the next best thing on social media after all the celebrity gossip? Giveaways, of course! Hosting an online giveaway for your social media followers will create unlimited buzz surrounding your board game cafe, and soon you’ll see the returns of the giveaway trickle in in the form of followers and customers.

Not only will a giveaway increase your follower count, but it’ll also increase brand awareness as more people will get to know of your cafe, pushing up engagements with your target audience.

The trick to making a giveaway work is to set the right terms and conditions. Think about limiting it to the area you’re operating in as this will help hone in on potential customers and asking participants to tag friends and ask them to follow your cafe’s page as part of the entry requirements. As for the prize, make sure you don’t go overboard but also don’t skimp out and offer a prize that will lead to bad press. As a board game cafe, a dinner for two would be a perfect marketing move - you can wow them with your food so they keep coming, and keep your budget in control.

Join the event train

Events are fun! There’s no argument to it. And because of all the hype they create, they’re also a great way to promote your board game cafe on social media - both pre and post-event. As a cafe specializing in board games, you can host weekly game nights, special tournaments, or even have events catering to a certain demographic - think about themes such as ‘Girls Night In’ or ‘Monopoly Mayhem’.

And the best way to advertise these exciting happenings is through game night posters on your social media! Create fun and exciting posters to show off your cafe’s latest events - PosterMyWall is a great tool for this, super convenient and budget-friendly - and make sure that they’re put out on your platforms well in advance.

You can even go one step further and promote these events through paid marketing of your posters, but even active sharing and SEO captions are enough to build traction if you’re looking to go down the unpaid route!

And of course, don’t forget to post updates on your events once they’ve happened - a couple of pictures and a few lines will go a long way in making sure that your next event is a full house!

So if you’re running a board game cafe - new or old - and are looking to get the dice rolling (pun intended!) then these social media marketing tricks are all you need for success. Soon, you’ll be scrambling for more boards and food as the customers keep flooding and the bell keeps ringing!

Featured Image Source: (https://unsplash.com/photos/NrS53eUKgiE)

No comments:

Post a Comment

Post Top Ad